Build a first AI product
You have an idea or a concrete use case. I turn it into a working product — from design through production deployment, with a clear path from prototype to live use.
Product-minded AI engineer · Builder · Operator
I've been shipping production GenAI since the early days of the field. I understand your problem, advise on the approach, and build the solution: writing the code, deploying to production, and training your team to run the system with confidence. You work directly with me.
01 / What I do
You have an idea or a concrete use case. I turn it into a working product — from design through production deployment, with a clear path from prototype to live use.
Your team started, got stuck, or is going in circles. I diagnose what's blocking you and build a realistic action plan to get things moving again.
Your engineers want to build reliable GenAI systems. Your leadership wants to understand what they're deciding on. I train both through practical workshops teams can apply the next day.
You're at 80% but the last mile keeps slipping. I step in to close the gap and get what needs to ship actually shipped, on time.
Services
Full-stack GenAI system, production-grade. From problem definition to deployed product.
20+ stakeholder interviews, gap analysis, prioritized roadmap.
Hands-on workshops, prompt engineering, LLM evals, adoption strategy.
02 / Work
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Ellipse Animation
Animation studios need AI that respects confidentiality, fits the artist's creative flow, and plugs directly into the production pipeline.
Built AI tools complementing production workflows end-to-end: AI-coding stack, asset cataloguing, image/video studio capabilities tuned for confidentiality, domain-specific AI agents scoped to Ellipse's workflows.
Searchable asset catalogues, studio workflows aligned with artistic direction, agents operating within Ellipse's own domains.
Brut
Producing original historical documentaries at media cadence is incompatible with archive-only footage.
Designed an internal AI Studio letting journalists generate, edit and adapt visuals themselves — under full editorial control. Rolled out across newsrooms on 3 continents.
Documentaries shipped weekly with a fraction of the production team. Used daily by 150 people across Brut Africa, Brut India, Brut US.
Brut
Tens of thousands of audience comments and editorial signals need structuring at media cadence.
Architected and shipped Brut Radar and Brut Scan — LLM-augmented journalistic monitoring and audience comment triage at scale. Audience insight also productised for brand partners (e.g. Groupe ADP).
Brut Radar and Brut Scan became load-bearing newsroom tools — not experiments. An 85% adoption rate and a 4.7/5 NPS reflect real, sustained daily utility. The video-to-SEO pipeline earned Brut the AI for Efficiency prize from France's Direction Générale des Entreprises.
Les Echos
A leading business daily rolled out Maia (internal AI assistant) and needed real editorial adoption with measurable day-to-day usage.
Hands-on deployment partner: change management with editorial teams, use-case mapping per desk, prompt engineering, integration with journalistic workflows, training cohorts.
Maia becomes part of the desk — what started as an IT rollout became a genuine journalistic capability shift.
ESCP × OpenAI
A top European business school wanted to embed AI capability across every function through a rollout that turns training into day-to-day practice.
In lockstep with OpenAI — owned adoption of ChatGPT Edu across all staff; trained 80+ cross-functional champions; built a champion network per department.
A self-sustaining internal AI community shipping concrete projects and building capability across the institution.
Pathé
Pathé needed shared AI fluency across teams and practical automation for recurring reporting workflows.
Bespoke training for 23 teams (250+ people): hands-on sessions tailored to each role, from distribution to communications. Built automated presentation workflows (PowerPoint and Google Slides) — turning a recurring manual task into a repeatable process. Advisory on advanced AI use cases tied to audience forecasting and release strategy.
Lasting lift in day-to-day AI leverage at Pathé; reusable deck automation; clear path from training to concrete use cases.
Mozza × Seyna
A leading French insurtech broker needed to map GenAI opportunities while keeping the existing product roadmap moving.
Freelance AI engineer for Mozza, on-site with Seyna. AI audit from 20+ interviews; narrowed 7 ideas to 2 high-ROI bets; co-built a sandbox with 4 agents (RAG for unpaid rent & health, commercial health comparison, document extraction).
Published Mozza × Seyna case study; Seyna continued prioritised tracks with clear technical guidance.
Awards
AI for Efficiency
Direction Générale des Entreprises
AI Action Summit · Paris · Feb 2025
Special Jury · Sagas
Grand Prix CB News Créativité IA & Data
Brut · AI Studio
Silver 360° · Radar & Scan
Grand Prix CB News Créativité IA & Data
Brut · Radar & Scan
03 / Use Cases
MEDIA & NEWS
GenAI pipeline that ingests, structures, and formats video + text content at editorial speed. Live in weeks.
ANIMATION STUDIO
Custom GenAI integration built around your creative workflow. IP-safe and pipeline-native.
SCALE-UP · AUDIT
AI maturity audit and prioritised roadmap. You leave with a clear, prioritised build plan your team can execute.
C-SUITE · TRAINING
Half-day or full-day session. Decision-makers leave with a working mental model and a vendor filter they can use the next morning.
TECH TEAM · TRAINING
Hands-on workshop: evals, prompt engineering, RAG architecture, agent patterns. Real code, real problems.
ENTERPRISE · ARCHITECTURE
System design, stack selection, documentation, handoff. Your team takes over with clear operating context and real ownership.
INSTITUTIONS
Evaluation frameworks, vendor assessment, compliance-aware AI audit. Experience: European Commission level.
STARTUPS · BUILD
Full-stack build: design, code, deploy, iterate. You work directly with me, with fast decisions and continuous execution.
04 / About
ALEXANDRE LAVALLÉE
One person. From strategy to production. I understand, I advise, I execute. I write the code, I deploy, I debug — and I train your team to keep going.
8 years at Google and Microsoft across EMEA and APAC. Today: AI Engineer at Brut and Ellipse Animation Studio. Detached AI Expert at Bpifrance Le Hub. AI Evaluator for the European Commission. Serial founder in AI: Selas Studio, Passeport IA.
I've been building production GenAI since 2021, from the field's early production wave. Full-stack: I design, architect, code, deploy, and train. Media & Entertainment anchor: editorial tempo, creative pipelines, IP constraints.
I work directly with clients. I write the code myself and own the result end to end.
Technical stack
05 / Process
30 min
We talk. I understand your context, constraints, and what actually needs to ship.
1 week
Audit, architecture review, or scoping. You get a clear picture of where you are and concrete next steps.
sprint-based
I design, code, deploy. Weekly updates. You know exactly where your project stands at every step.
always included
Documentation, training, handoff. Your team leaves with clear operating context, the right habits, and real ownership.
06 / Common questions
Yes. You work with one contact, one line of accountability, and senior execution from start to finish. I design, code, and deploy the system myself. For GenAI projects up to production scale, that proximity makes decisions faster and delivery sharper.
Full-stack GenAI builds, audits and architecture reviews, training for technical teams and executives. In practice: RAG pipelines, autonomous agents, LLM integrations, internal AI tools, blocked-project diagnostics, hands-on workshops. If it needs to ship to production, it's in scope.
I charge by day or week depending on the type of work. Engineering from €5k, consulting from €2k, training from €1.5k. The exact scope depends on your context — send me a message and we'll define it together in 30 minutes.
Remote-first: the vast majority of my engagements run entirely remotely, with the same level of quality, rigor, and speed. On-site is possible for training workshops or kick-off phases if you're in Paris — on request.
Fast. I can typically start within 1–2 weeks after scoping. If your project is urgent, mention it in your first message — I know how to move quickly.
An email or LinkedIn message is enough. I respond personally, usually within 24 hours. We schedule a 30-minute discovery call so I understand your context, then define the scope together. You reach me directly from the first message.
07 / Let's work
Bring me the problem that matters — I'll come back with a working system and a clear plan.
An email or LinkedIn message is enough. Tell me what you're building, what feels blocked, or where you need a senior hand, and I'll reply personally.